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November 21, 2002
Cluetrain fans
Cluetrain fans: Read this. An interview with Doc which restates basically what is to be found here.
"This was the problem with all these dot-com acronyms with a 2 in the middle -- B2B, B2C and so on. "To" was the wrong preposition. As Christine Boehlke put it to me once, the correct middle letter should have been W, because in a real marketplace we do business with people not to them. "
"Markets are conversations. People will buy, and will support, the stuff they care about"
Posted by Matthew at November 21, 2002 10:25 AM