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February 23, 2003
WAP is dead. Not.
WAP is dead. Not. Russell reflects on WAP. As he rightly points out, WAP's death has been greatly overhyped in the past year or so. It hasn't died - but it certainly is in hiding. Notice how TV-adverts on "All things mobile"® aren't using the WAP-word anymore. Russell mentions the Vodafone-Live applications and looking at the current TV-spots for Vodafone you'll see that the emphasis has moved from technology "We have a great WAP service" to actually explaining what the applications are.
Also notice how all the discussions on why WAP sucks seem to have "gone away". A sure sign this sort of stuff is mainstream now.
Expect more of this as WAP is expanded on with the newer phones that support XHTML. Don't expect to see any mention of the fact in the ads though. In a couple of years nobody will even know (or more importantly - care) what technology is bringing them their mobile news and views.
Posted by Matthew at February 23, 2003 05:23 PM