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March 03, 2003
Blogging your product
Blogging your product: Dr. Pepper is using a weblog to market a new drink here. Will it work? Well Doc doesn't think so and I tend to agree. You see the marketing is toooo obvious and so this is no more a weblog - but just "old wine in new tubes" as they say here. So it's just marketing blah blah that has been repackaged to look like a weblog. What they should have done is have the product development team (do they have that in drinks?) set up a weblog and describe how they are working on designing the drink. Just like Dave Hyatt has done for Safari for example.
Posted by Matthew at March 3, 2003 02:57 PM