April 18, 2003
It's the company, stupid!
It's the company, stupid! After having being pointed to VentureBlog by Stefan Smalla, the title of this article on how VCs invest in companies and not products has been rotating through my brain for the past few days. Let's just dwell on that sentence for a moment, shall we. Now let's check up on how companies present themselves on the Net. Slightly different picture - isn't it?
Apart from the way a VC sees an investment - isn't it the same way a potential customer will see your company? After all what is a great product without a great company behind it offering support, service and "a face"?
Does your company have a face? A voice? Or just a bunch of products it hides behind? So, the next time I come to your website I'm not going to be looking for the "products" tab - but for the "weblogs" link.
Posted by Matthew at April 18, 2003 09:27 PM