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May 27, 2004
Is this a weblog?
Now, as weblogs become more and more popular, it also becomes more difficult to spot the cases where typical marketing material is being repackaged as a weblog. Tonight, I was looking for some Jamie Oliver (the tv cook) related stuff, and came across his weblog.
But is it?
At first glance it does look as though this is Jamie's personal weblog, but a second closer look reveals for example: no Jamie email-address (only his editor listed as: editor@jamieoliver.com). No way of registering a trackback or leaving a comment. In addition, each post has a prominent notice of copyright (Copyright ©2003-2004 Jamie Oliver). So, in effect, the site actually is only pretending to be Jamie's weblog. If not - then there are a few things he needs to change.
Posted by Matthew at May 27, 2004 10:49 PM