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May 17, 2004
Let's go plogging
This article discusses the use of weblogs in a corporate environment for maintaining project logs (or "plogs"). While setting up blogs inside an enterprise is not that difficult, one of the highest barriers to take will be convincing management why you are using the new medium and not the established corporate communication network (whatever that might be).
Corporations resist change - especially grass-roots change (i.e. change that comes from the employees themselves). In fact some corporations are just plain scared about employees writing blogs. This was a subject brought up at my presentation at Jax. When asked about the reasons corporate blogging is so uncommon (still) here in Germany, I put forward the view that corporations are reluctant to let their employees have a voice. After all it may then be that the customers listen to that voice and no longer to the "corporate message".
Still, establishing blogs in the inside may be a way to get your corporation into the blogging - or plogging - world.
Posted by Matthew at May 17, 2004 09:31 PM
Comments
Matt, I am in the middle of a project to establish a plog at work, and today I gave that article to the guy that approves my check, to try to convince him and make him approve the new MT license for 20 authors. Or install WordPress.
And corporations seem to resist anything that is cheap and easy.
Posted by: Camilo at May 18, 2004 05:46 AM