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October 06, 2004
Don't tell them it's Social Software
I've just completed an article on the corporate side of weblogs and wikis for LinuxEnterprise. So, my attention is grabbed by interesting articles like this one. Ross Mayfield from Socialtext and Mike Pusateri from Disney talked at the Web2.0 conference about the use of enterprise Social Software at Disney. Interesting points on how to get employees to adopt new technologies:
- Don't tell users there are new methodologies and paradigms, they don't care or need to know.
- Show them that the new systems allow them to get their work done
- Show them that you can fix problems that prevent them from getting their work done going forward
Posted by Matthew at October 6, 2004 09:27 AM