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December 13, 2004
Build your evangelists - film at 11
Setting up a weblog about your product or brand allows your customers to provide you with direct feedback and for you to engage in a conversation with them that typical old-school marketing hasn't allowed. If those customers are happy with what you tell them then they'll start spreading the word and become your evangelists. Getting your customers to participate in the actual marketing by creating say a TV-ad is the logical next step. In fact if they like your brand enough, then they'll just do it. Next you know, they'll be running the whole campaign.
Posted by Matthew at December 13, 2004 06:21 PM