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December 22, 2004
Subscribing to Jamba
Jamba, a company that sells mobile ringtones, wallpaper and Java games has become one of the largest advertisers on German TV and is increasingly getting on viewers nerves. Especially if you are about 25 years younger than I am and watch MTV or VIVA (not that I don't watch them). There are now so many Jamba spots that the TV stations are actually losing other companies business (because they feel their spot will be lost between all the loud Jamba spots). Jamba is also coming under increasing fire due to the practice of selling ringtone subscriptions that are disguised as single ringtone purchases. It's perfectly legal, as the details are in the small-print but which you can hardly make out in the TV spot. This article in German takes a critical look at their business model.
Posted by Matthew at December 22, 2004 07:54 PM