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February 09, 2005
Blogging from the inside
Jeremy Zawodny has an insight into corporate blogging at Yahoo. Well worth a read. In the end it boils down to companies needing to make it clear from the start to their employees what they can blog about and what they can't. Now this isn't really a new problem in itself. It's just the media that has changed. Everyone can recite incidents when they talk about work to friends or family in places like restaurants or bars. If you happen to live in a small city that can get you into plenty of trouble if someone happens to hear your conversation. I also know of a case where someone from a large German company got into real trouble for a message in a public and widely read Usenet message-board (long before blogging was hip). But blogs receive wide attention and many more eyeballs than previous forms, so companies need to be up-front and open by providing a clear blogging-policy.
Posted by Matthew at February 9, 2005 01:37 PM