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August 25, 2005
Deutsche Bank Research on Blogs
Deutsche Bank Research have published a (German) paper on corporate weblogs. In the paper the research group takes on a somewhat differentiated opinion. On the one hand they write that the deployment and use of corporate weblogs is "limited" - but on the other hand list several areas where corporate weblogs make sense. In all, the paper gives a good overview of the subject and at last it would seem that corporate Germany is slowly beginning to come to terms with this new - and for them revolutionary - form of communication (both internally and externally).
It may be difficult for US companies and employees to understand, but the corporate relevance of communicating with your customers and with your employees is very different over here. German companies still have a long way to go before they realize that the best form of PR is actually letting the employees have their own channel to the outside world. At the same time the companies need to learn that the internal communication has to be just as open. There are no secrets.
Posted by Matthew at August 25, 2005 08:43 AM