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January 04, 2006
The commoditization of cooking
Over the past couple of years we have seen TV cooks, like England's Jamie Oliver or Germany's Tim Mälzer, take good cooking into the home and make it available for people like you and me to be able to understand and reproduce. Yeah, that's glossing over the burnt moments for a second.
This new breed of cooks thrive on combining good, readily available produce (and often cheap too) with simple cooking methods to produce meals or dishes that you could also expect to find in an expensive restaurant and pay a lot of money for. The cooks are great personalities, know how to communicate and have managed to create very personal brands.
Sounds familiar?
Combining readily available (cheap/free) components, adding value that woos your target audience and producing something that is served with a touch of your personality (and isn't hidden behind an anonymous corporate brand) - sounds like a recipe for success. In any business.
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Posted by Matthew at January 4, 2006 09:30 AM