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July 14, 2006
ComBOTS launches
Yesterday, the German company ComBOTS revealed their avatar based communication system of the same name. The philosophy behind the system is that you have an avatar representation of your communication partner on the desktop (Windows only at the moment). To communicate with your partner, you then have several options. You can either chat the IM way, send files (drag and drop them onto the avatar), make regular voice calls or send an email. The avatars will also display certain emotions on the desktop allowing you to - for example - show your partner that you are happy or sad.
The business model behind the closed system is a monthly subscription for just under 3 € a month (free during the trial period) and the possibility of downloading additional avatars for a fee. The system is currently in a "Privilieged User" launch phase - which basically means invitation only (hint, hint). A public release is scheduled for September.
Personally, I remain sceptical as to what sort of success a closed system like this can be. The avatar angle with cute graphics will no doubt appeal to a certain audience - but I can see it being difficult for ComBOTS to gain enough market traction against free alternatives such as the widely popular ICQ. ICQ is what most of the kids I know (including my own) now use and this must be one of the competitors ComBOTS is up against.
Posted by Matthew at July 14, 2006 10:08 AM