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August 26, 2006
Pasta and fish - Part 3
Man in the middle
The beginning of 2006 sees our heroes camped out in Open Souce business bleakness trying to revive plan B - something that had been on the back-burner while they had been revising business plans, chasing VCs and spending precious time getting nowhere.
Plan B was to take a completely different approach to building a company in the growing enterprise market for open software. The company would position itself smack in the middle of established players such as:
- corporations - looking to understand the implications of - and/or adopt - Open Source offerings
- vendors - looking to go to market with an Open Source offering or move a proprietary solution into an Open Source strategy
- communities - looking for corporate adoption and support
The company would act as an independent broker in the rapidly opening world of enterprise software. Because the company had its origins in a particular location of enterprise software - Open Source - they would call the company "Indiginox".
To be continued.
Posted by Matthew at August 26, 2006 03:06 PM